Advertising for the online poker giants will also be integrated into UFC telecast and through other digital and social media channels. This partnership should diminish the gap between MMA fandom and affinity for sports betting , poker and other forms of gambling as more and more states regulate sports betting.
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MMA has the largest promotional company in the world and the worldwide distribution of the match will expose the PokerStars brand to approximately 1. He explained that huge MMA and poker bases are intertwined so this is a win-win situation. I see a vast opportunity here in content, promotions, crossovers, etc. The two brands have a lot in common, to bring thrill and entertainment to its viewers and customers so the partnership is a classic combo. Although this is first sponsorship deal with UFC, other leagues made their deals in the wake of the U.
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Daniel Negreanu, PokerStars Part Ways After Year Sponsorship - Poker News
Search Poker Room By But the key is to bring all-around value to poker sites. The easiest way to do this is by becoming a successful Twitch streamer and developing an overall following. Internet poker rooms like players who already have followers beyond the site.
Twitch, YouTube, and Twitter are all ways to accomplish this without being a celebrity. These deals are far less frequent in the modern poker era. The widespread availability of online poker makes it easier for anybody to get started. Moving up to the highest loyalty level can lead to huge rewards.
More importantly, extra rewards boost your chances of winning and being successful in poker. Your email address will not be published. December 5, By Joey Richardson. Leave Comments 0. Each had dozens of pros wearing their patches at live tournaments.
UFC® and PokerStars Team Up for First Official Poker Sponsorship
Full tilt was definitely the biggest spender in this category, as their team numbered in the hundreds at its height. The only catch, though, is that a sponsored pro needs appeal beyond just poker. Instead, sites are looking for players who have appeal in multiple areas.
Pro athletes, celebrities, Twitch streamers, and models have value beyond the felt. The most obvious way that you can get sponsored is by having fame in another industry. Paris Saint-Germain striker. Lew has earned millions of dollars through multi-tabling over the years and continues grinding in cash games at PokerStars. Appearing in online promotions is another potential requirement to representing a poker site.
Some iPoker rooms theme an entire promo around a sponsored pro appearing in bounty tournaments or challenging players to heads-up cash games. Because of this, many poker pros salivated over the prospect of getting sponsored and having their tournament buy-ins covered.
PokerStars Inks Sponsorship Deal with UFC
The poker landscape has changed greatly, though, because deals are no longer crucial with regard to being successful. Getting rakeback, covered tournament buy-ins, and actual paychecks can provide a huge boost. However, the days of actually needing a sponsorship just to be successful are long gone.
Of course, not every online poker loyalty program is created equally. This is why you want to choose sites that give you the best opportunity to cash in. You must be logged in to post a comment.
More about the PokerStars deal
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