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International Academy of Trading. Online Trading Course. Mozart and Beethoven used a form of group buying to sell concert tickets. In an similar way,. Consumers who discover the deal later will be more likely to sign up even with a lower discount because of the high number of people already listed. The study also notes that for daily deals, luxury services like gym memberships or spa treatments tend to fare better. The older, failed group buying sites tried to offer physical products that can be obtained just as cheaply in supermarket chains, says Hu.
Dholakia, a professor of management at Rice University and Sheryl E.
Kimes, a professor of operations management at Cornell University. The study also suggests that the deep discounts may not be the best way to draw in group buyers. Copyright owned or licensed by Toronto Star Newspapers Limited. All rights reserved.
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